Revolutionizing India’s tyre market, the pioneer of Radial
technology, JK Tyre & Industries Ltd today announced the launch of TREEL Sensors, a one
of a kind technology-based tool geared towards smart monitoring and maintenance of
tyres. The launch strengthens JK Tyre’s position in the Indian market for its High
Performance Truck/Bus and Passenger Car Radials.
An industry first move to deliver advanced mobility solutions to commercial and passenger
vehicle owners, the launch of TREEL Sensors is an outcome of JK Tyre’s recent financial
acquisition in TREEL Mobility Solutions Pvt Ltd, a start-up venture. It is also a testimony to
JK Tyre’s commitment towards driving innovation within the Indian tyre industry while
also nurturing the country’s startup ecosystem.
Speaking on the launch, Dr. Raghupati Singhania, Chairman & Managing Director, JK Tyre &
Industries said, “Being the pioneers of Radials in India, we have done it yet again by
introducing ‘Smart Tyre’ as an extension to our initiative of providing mobility solutions to
both Commercial and Passenger vehicle owners. The introduction of TREEL Sensors is the first
such high-tech move towards creating a Smart Tyre in Indian markets. It provides an
enhanced value proposition to vehicle owners, particularly fleets, by reducing their
operational costs. Underscoring our commitment to ‘Make in India’, TREEL Sensors are
designed, developed and manufactured in our Pune facility and are already in use by fleet
owners as part of a countrywide pilot.”
Maintaining optimal tyre pressure not only helps the environment but also provides
greater safety on road, a cause JK Tyre has always espoused. Aimed to address this, the
Company has introduced Tyre Pressure Monitoring Systems (TPMS) by offering TREEL
Sensors, which monitor the tyre’s vital statistics, including pressure and temperature. The
information collected by this smart monitoring system is relayed on a real-time basis to the
vehicle owner’s smartphone via Bluetooth on to a mobile application, thus allowing for
early detection of issues and deployment of timely preventive measures to avoid them.
With the help of TPMS, TREEL Sensors also deliver higher fuel efficiency. In addition, the
technology enhances tyre life and minimizes operational expenses.
This transformative technology is a bold step forward by the company in making the tyre
truly intelligent and interactive, and providing tailor-made mobility for the needs of India’s
digitally savvy vehicle owners. The future of auto is technology-driven, and JK Tyre is
making significant strides towards bringing smart integration between driver, vehicle and
tyres.
TREEL Sensors are now commercially available at more than 700 dealerships across India.
JK Tyre also plans to sell the technology solution online via an exclusive e-commerce sales
channel to end customers.
To learn more about TREEL Sensors, please visit -
https://treel.in/